‘Win It Back PAC’ – directly linked to the RINO Republican-led Club for Growth– has been forced into a humiliating admission that its multi-million dollar summer campaign to undermine former President Donald Trump has been a complete failure, with some commercials even backfiring and leading to more support for the 45th President.
The group – which favors Florida Governor Ron DeSantis – announced the multi-million dollar ad spend in July, and has blown through a whopping $6m+ in donor cash since. A new memo – embedded in the Editor’s Notes below – reveals:
– The group produced over 40 ads tested in focus groups;
– All attempts to undermine [Trump’s] conservative credentials were ineffective;
– Ant-Trump ads backfired or produced no impact on ballot support or favorability;
The group tried to save face by claiming some ads did shift some people in Iowa away from Trump, though the methodology of their claims is questionable: the group used non-ad markets as a “control group” while using more left-leaning counties for their ads.
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