After being boycotted into oblivion by conservatives across the country, Bud Light is now rolling out a new ploy to try and win them back.
The rather transparent, and clearly phony scheme, is a new partnership with the Ultimate Fighting Championship (UFC).
Tuesday that Bud Light will be their official beer as part of a massive partnership with beermaker Anheuser-Busch.
Anheuser-Busch is still trying to recover after the anti-American beer brand launched its Dylan Mulvaney marketing disaster earlier this year.
Dana White & Co. revealed that the Bud Light sponsorship is a multiyear agreement.
Sports Business Journal reported that “it is a nine-figure deal, making it #UFC’s largest sponsorship deal ever.”
Bud Light is expected to start having a large presence throughout UFC’s content on broadcasts and online in early 2024.
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago,” UFC CEO Dana White said in a statement.
“I’m proud to announce we are back in business together.
“There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.
“I’m looking forward to all of the incredible things we will do in the years ahead.”
Please think about donating below.