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Hialeah, Florida woman, Amanda Ramirez, sued the Kraft Heinz Company on November 18, over what she claims is deceptive and fraudulent packaging. The suit alleges Kraft Heinz indulged in false advertising and inpropagating misleading information via its claim that the Mac and Cheese is “ready in three and a half minutes.”
The lawsuit states that Kraft’s Velveeta Shells & Cheese Microwavable Shell Pasta takes longer than 3 ½ minutes to prepare even though its packing states “ready in 3 ½ minutes,” constitutes fraud. “Consumers are misled to expect the Product will be ready for consumption in a shorter amount of time than it really takes to prepare,” the suit reads.
According to the case, the four steps, including removing a cup’s lid and cheese sauce pouch, adding water to the cup’s fill line and stirring, microwaving uncovered on high for three and a half minutes, and finally stirring inthe contents of the cheese sauce pouch. The filing contends that consumers believe the mac and cheese will be ready to eat in that amount of time, not that just one of the preparation steps will be completed.
Ramirez has sued “individually and on behalf of all others similarly situated,” meaning it could lead to a class-action settlement. “The members of the class Plaintiff seek to represent are more than 100, because the Product has been sold with the representations described here, from thousands of stores in the States covered by Plaintiff’s proposed classes,” the suit reads. The plaintiff is seeking at least $5 million in damages, “including statutory and punitive exclusive of interest and costs.”
