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hat will Twitter look like after the world’s richest man finishes buying it?
Very different. Very quickly.
Elon Musk’s takeover should close tomorrow. (It was always going to close; he was never going to walk away.)
Then Musk will have a hot mess on his hands. Twitter is awful, and getting worse by the day under current management.
The little bird is a uniquely important property, as Musk knows. When it is working, it is the world’s most important forum for journalism – and for debate. It is a no-holds barred public square where elite gatekeepers cannot stop reporting and research from being presented and judged on their own merits.
It is the world’s largest open journal, the ultimate peer-review site. Because on Twitter anyone and everyone can speak, and ideas are judged very quickly and rise or fall on their own merits.
When it is working.
It’s not working now.