he streaming audio platform Spotify is not interested in more of the Obamas, according to new reports.
Spotify signed former President Barack Obama and former first lady Michelle Obama to a deal in 2019 which included podcasts and other ventures, but in recent months, word has emerged from sources, including Vanity Fair, that the partnership was plagued with differences.
The initial deal ends in October, but Spotify has declined to make an offer to extend the agreement, according to Bloomberg, which cited three sources it did not name.
Variety also reported, citing a source, that Spotify is not interested in extending its agreement with Higher Ground, the production company that cuts deals for the Obamas.
Britain’s The Telegraph said the couple failed to impress executives at the streaming service.
As a result, the Obamas are now shopping other possible services for their content.
Amazon’s Audible and iHeartMedia Inc. are the names bandied about in potential deals worth multiple millions for the Obamas.
Spotify’s reluctance may stem from the fact that the Obamas do not want an exclusive deal because they want their content to be marketed everywhere.
But other reasons for this reluctance may be that the Obamas are hoping for a whole lot of cash for not very much actual content. Bloomberg reported that each would commit to eight epi…